For established agency owners doing $20K/month or more
Applications reviewed personally. We only take 12 new clients a month.
"I've landed a brand new $1,300/month client, a $10K project, a $13K project and a 12-month contract at $1,650/month. I'm 4 out of 4 on paid discovery and my AI employee is supporting me in the background."
StoryA VA was leaving, and a meaningful amount of repeatable delivery work still had to get done. The obvious move was to hire and train a replacement. Instead, Daniel moved roughly 95% of that workload onto his AI Employee. Within 30 days, that capacity shift let him focus on business development instead of production, and he closed $58K in new revenue.
"Our AI Employee built a full strategy and proposal deck that we used to present to a client. They stopped us halfway through and said yes to a $12K website and told us to add $3K for SEO."
StoryA website rebuild on a three week turnaround was the kind of project Candy's team would have turned down. They did not have the capacity, the people or the time, and it was not something they would previously have entertained. Rather than growing the team or outsourcing the build, Candy ran the work through her AI Employee, which produced the full strategy and proposal deck. She presented it, and the client stopped her halfway through to say yes to a $12K website and ask her to add $3K a month for SEO.
"These are the best websites I've ever delivered. It takes less time to build them and I'm charging more than I've ever charged."
StoryWebsite builds were slow. Every site passed through several people before it shipped, and the hours that took ate most of the profit out of the job. Rather than adding more hands, Basheer rebuilt delivery around his AI Employee. Within 45 days the same work was taking less time and fewer people, and he closed $25K at higher prices than he had charged before, on websites he now rates as the best he has delivered.
Individual historical results, not promises.
An established B2B agency owner with clients, capability and consistent revenue, doing $20K/month or more.
An established agency can grow recurring revenue and profit without adding people at the same rate.
Troy Dean Founder, Agency Mavericks
I started my own web design agency in 2008. What frustrated me wasn't the work, it was that every piece of business advice I could find was written for generic entrepreneurs. There was nothing for agency owners specifically.
So in 2010 I started giving away my proposal template to WordPress consultants. That grew into a community called WP Elevation, the largest agency accelerator program on the planet, and I believe the first one built specifically for agencies.
I remember waking up and having to find $30K a month just to keep the lights on and pay the bills, with no recurring revenue behind me. Every month started at zero. So I focused on building recurring revenue, and I've since scaled a business past seven figures twice.
But recurring revenue came with a tax: more clients still meant more people. That was true for fifteen years. It stopped being true in the last six months, when AI finally became good enough to produce client-ready work. And I don't get to be generous about that standard as my clients are digital agencies. They are the toughest critics of AI-produced work.
I'm not here to tell you to fire your team. I believe every human is far more valuable than they're currently being utilised for. I believe in the potential of every human being. I just don't think we were born to sit in front of computer screens tapping away on keyboards.
Each one moves a different part of the agency. Together they break the link between winning clients and adding payroll.
Chase projects and clients, then solve the capacity problem afterwards.
Decide what recurring-revenue business you're actually building: revenue target, average client value, margin, clients needed and the operating model required. For example, 28 clients at $3,000/month is just over $1M/year.
Recurring revenue creates a planning floor. Once the economics are clear, you design the agency backwards from the business you want.
Free strategy, an early quote, and hope that ongoing work follows.
Structured discovery: diagnose the problem, establish value, charge for strategic thinking, qualify fit, bridge into recurring work.
You cannot build predictable recurring revenue if the way you sell it is unpredictable.
Every client is a new collection of custom work and decisions. Complexity compounds with every logo you win.
Define it once: the workflows, inputs, standards, outputs, cadence and where judgement is required.
You don't scale recurring delivery by recreating it for every client. Build the system once, then plug clients in.
Senior people spend hours clicking, copying, researching, formatting and reporting.
Humans keep judgement, relationships, strategy, creativity and accountability. Repeatable execution gets systemised.
This is where the core idea comes from: what caps an agency is how delivery gets staffed, not the model it sells.
Ad hoc prompting: open ChatGPT, ask, copy, rewrite, repeat next week. The human still owns the workflow.
Turn a defined workflow into a repeatable AI skill: clear inputs, standards, guardrails, outputs, human QA.
A tool is picked up, used and put down. A system is built once and keeps running.
New client → more workload → new hire → more payroll.
Identify the highest-value repeatable workflow → define it → put AI on real work → review → improve → expand. Then repeat.
Break the automatic link between client growth and payroll growth.
The owner stays at the escalation point, producer and quality-control layer, so revenue grows and the founder gets busier.
Move the owner and senior people towards sales, strategy, relationships, judgement, creativity and supervision.
The real leverage isn't doing the same work more cheaply. It's increasing the value each human can create.
That's the method. Now there are two ways to put it into your agency.
| Option | What you do | What it costs | How long it takes |
|---|---|---|---|
| 1. Build it yourself | Work out the financial model, rebuild the sales process, productise delivery, map the workflows, build the AI skills, connect the systems. | Your time, and the cost of false starts | Open-ended, months of experimentation |
| 2. The Headless Agency | Work with Agency Mavericks using the commercial systems, delivery systems, AI workflows and implementation support already built around the model. | Discussed on application | 90 days, guaranteed |
"I sold $6K worth of paid discovery workshops using AI-produced client brand guides."
StoryBefore working with Agency Mavericks in the headless agency, Peter didn't have the confidence to sell paid discovery workshops because he had no deliverable to give to the client at the end of it. He would give away his best thinking and strategic ideas for free, hoping the client would then hire him. Now his AI employee produces brand guides, and he confidently charges for paid discovery workshops.
Individual historical results, not promises.
Not a course you finished. An operating model that keeps running.
A clear financial model, a repeatable way to sell recurring work, and a productised delivery system.
Human judgement separated from repeatable computer work, with an AI Employee taking on defined real work.
Capacity created before another salary, while you and your senior people focus on sales, strategy, relationships and creativity.
The operating model for a $1M-a-year agency, without a traditional large team.
Every part maps directly back to one of the seven shifts you have just seen.
Delivers shift 1: design the recurring-revenue model
Before: you would chase more revenue and solve staffing, delivery and margin afterwards.
We build your financial model and 12-month strategic plan first, so you know the target, average client value, clients needed and the operating model required. You design backwards from the business you actually want.
Delivers shift 2: build a repeatable way to sell recurring work
Before: you might give away strategy, quote too early and hope ongoing work follows.
You diagnose properly, establish value, charge for strategic thinking where appropriate, and deliberately bridge into recurring work.
Delivers shift 3: productise the recurring delivery engine
Before: every client meant more custom process and more coordination.
The Growth Plan Method and the recurring-client operating system structure delivery around repeatable workflows, standards, outputs and cadence. Personalised, without rebuilding the system every time.
Delivers shift 4: separate human work from computer work
Before: people did everything, including the repetitive clicking, copying, researching, formatting and reporting.
We map the workflow and separate what genuinely needs human judgement from what is repeatable computer work.
Delivers shift 5: turn repeatable workflows into ai skills
Before: AI meant prompting, copying, rewriting and repeating.
We onboard an AI Employee and turn your defined workflows into repeatable, agency-specific skills with clear standards, guardrails, outputs and human QA.
Delivers shift 6: create capacity before adding payroll
Before: the answer to a capacity problem was another hire.
We implement progressively over 90 days: identify the valuable workflows, put the AI Employee onto real work, review, improve, expand responsibility. By Day 90 you have an AI Employee working in your business.
Delivers shift 7: move the owner into sales, strategy and supervision
Before: the owner stayed at the escalation point and the quality-control layer.
You get a dedicated Agency Mavericks mentor, a monthly one-to-one with Troy, private Slack and WhatsApp, and weekly implementation workshops. More owner time on sales, strategy, relationships and supervision.
Everything needed to install the model inside your agency in 90 days.
Discussed on application. We look at your revenue, delivery, team, margins and capacity first, then show you what the 90-day implementation looks like inside your agency and what it costs.
Apply Now →We only take 12 new clients a month Each install needs hands-on support, review and customisation, so we cap it deliberately.
The model asks you to change how the agency runs. If any of these describe you, it will not work, and we would rather say so now than on a call.
A one-to-one Zoom with Troy to identify the single biggest constraint holding your agency back from growth, and the action plan to unlock it.
Presented during the strategy session only.
Delivering real work that humans used to do, freeing your people for the judgement, strategy, relationships and creativity you actually hired them for.
That is the guarantee.We only take 12 new clients a month.
Established B2B agency owners with clients, capability and consistent revenue of $20K a month or more. It is not built for agencies just starting out.
We discuss investment on application. We would rather look at your revenue, delivery, team, margins and capacity first, then show you what the 90 days looks like in your agency and what it costs.
90 days, with a guarantee: an AI Employee working in your business by Day 90.
It does now, and that is what changed in the last six months. Our clients are digital agencies, which makes them the toughest critics of AI-produced work there are. Every workflow ships with standards, guardrails and human QA.
A tool is picked up, used and put down. A system is built once and keeps running. We turn your defined workflows into repeatable, agency-specific skills with clear inputs, standards and outputs.
No. The point is to create capacity before you add another salary, and to move the people you already have onto judgement, strategy, relationships and creativity.
The model works on workflows, not verticals. We map your workflows and build the skills around what your agency actually delivers.
It runs progressively over 90 days on real client work, rather than as a course you watch. If you cannot make time to build the system, this is not the right moment.
We book a strategy session and look at your revenue, delivery, team, margins and capacity. If there is a fit, we show you what the 90-day implementation would look like inside your agency.
Each install needs hands-on support, review and customisation. We cap it so the support stays real.
We will look at your revenue, delivery, team, margins and capacity. If there is a fit, we will show you what the 90-day implementation could look like inside your agency.
Apply Now →Applications reviewed personally. We only take 12 new clients a month.
