1-on-1 Implementation · Now Enrolling

Headless Agency.

A 90-day 1-on-1 implementation for established agency owners ready to add $1M in revenue without hiring anyone else.

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1-on-1 With Troy Dean
90 Days Weekly Calls
$1M+ Revenue Capacity
A Note From Troy

You're not the operations. You just feel like it right now.

If you're reading this, you're probably running an agency between $300K and $2M a year, with three or four staff. The work is good. The clients are good. The cap on what you can do is you.

You log into Asana to move things across the board. You log into WordPress to publish the post. You log into Buffer to schedule the social. You log into the ad platform to pull yesterday's numbers. Every one of those logins is you doing operations work that should not be your job.

Adding a million in revenue used to mean hiring three to five more people. Account managers. Producers. Coordinators. More overhead, more management, more risk. There is now a better way.

Your agency runs from Slack. You talk to one AI operator. It does the rest. That is what we're going to install in your business over the next 90 days.

Have a read. If it sounds like where you're at, apply at the bottom.

Troy Dean Agency Mavericks

The Problem

The way you're trying to scale is broken. Here's why.

If you've tried to systematise your agency in the last two years, you've probably tried one of these. They all break for the same reasons.

Reality Check The agencies winning right now are not the ones with the biggest teams. They're the ones with the leanest operations. Headcount is no longer a moat. Skills files are.
The Framework

Three phases. Ninety days. One agency that runs from Slack.

This is exactly how we'll move your agency from logged-in-everywhere to headless.

Phase 1

Install

Week 1. Victor goes live in your Slack. We connect him to your project tool, your CMS, your Drive, your scheduler, your ad accounts. Anything with an API or an MCP server, he can talk to. By the end of week one your team is talking to one AI operator instead of opening eight tabs.

Phase 2

Train

Weeks 2 to 8. We write skills files for the deliverables your agency actually ships. Onboard a new client. Produce monthly content. Run a campaign. Push reports. Each skill is reusable across every client you have. They're yours forever.

Phase 3

Run Headless

Weeks 9 to 12. Your agency operates from Slack. You stop logging into platforms. Your team stops logging into platforms. The platforms still do the work. You just don't touch them anymore. You're free to sell, lead, and think.

The Proof

What headless looks like in practice.

This is what we've already shipped. The named results from our first private cohort go live here as they close.

"Yesterday we shipped four blog posts and a full month of social content for a client, including the social posts written in Dutch because that's what they asked for. I spent about an hour watching it happen and making sure I was happy with the messaging. I did not log into a single platform."

Troy Dean Agency Mavericks (running this on our own delivery)

[NAMED CLIENT 1 RESULT - to be added after first 30 days of beta]

[Client Name] [Agency / Role]

[NAMED CLIENT 2 RESULT - to be added after first 30 days of beta]

[Client Name] [Agency / Role]

[NAMED CLIENT 3 RESULT - to be added after first 30 days of beta]

[Client Name] [Agency / Role]

A note on proof Headless Agency is new. We're running it 1-on-1 with the first cohort of established Mavericks right now and we'll add their named results to this page as we go. If you want the early-cohort discount and a direct line to Troy while we're still hand-building this, this is the moment.
What You Get

Five things. Every one of them is yours to keep.

Kickoff & Install

One 90-minute call to get Victor live in your Slack and connected to your full stack. You leave the call with a working AI operator, not a setup checklist.

Custom Skills Library

We write the skills your agency actually uses. Client onboarding, content production, ad management, reporting. Reusable across every client. Yours forever.

Weekly 1-on-1 With Troy

Twelve 60-minute calls. Bring your real workflows. Leave with them headless. This is implementation, not theory.

Slack-First Ops Conversion

We rebuild your operating rhythm so the entire agency runs from one channel. Your team stops platform-hopping. You stop being the coordinator.

Direct Access Between Calls

Slack DM access to Troy between weekly sessions. You'll need it in the first month while skills are being trained. After that you'll need it less.

Fit Check

Who this is and isn't for.

We screen every applicant. Saving us both a 30-minute call.

This won't work for you if you...

  • Run an agency under $300K a year (the group accelerator is the right place to start)
  • Have 20+ staff and an internal team already building custom AI infrastructure
  • Want a one-time setup with no ongoing involvement (this is implementation, not setup-and-leave)
  • Won't show up to weekly calls or do the work between them
  • Are looking for a magic prompt or a downloadable template

But if you...

  • Run an agency doing $300K to $2M a year with 3 to 4 staff
  • Are sick of being the operations bottleneck in your own business
  • Want to add $1M in revenue without hiring five more people
  • Are comfortable in Slack or willing to live there for 90 days
  • Want to systematise delivery so you can finally take a real holiday
The Investment

Ten thousand dollars. Two ways to pay.

Investment

$10,000 Total program fee, USD
  • Pay in full - $10,000 once, kickoff call booked within 7 days.
  • Payment plan - $1,000 deposit + 3 monthly payments of $3,250.

What's Included

  • Skills Library, yours for life Every skill we build together is yours to keep, modify, and apply across every client you'll ever have.
  • Mavericks Skills feed First-look access to every new skill we build for other Mavericks in the program.
  • Direct line to Troy Slack DM between weekly calls. Real human, real responses, no support tier.

The Show Up and We'll Ship It Guarantee

If you make every weekly call, do the work between them, and we haven't shipped at least one headless workflow saving you 5+ hours a week within the first 30 days, we keep working with you 1-on-1 until we do. No new contract, no upsell, no asterisk. We just keep going.

Your Next Move

Three steps. Two days. One headless agency.

01

Apply

Fill in the application. Five minutes. We need to know the shape of your agency to know how Victor plugs in.

02

Deposit

Pay your $1,000 deposit to secure your spot. Refunded in full if we decide it's not a fit.

03

Kickoff

We'll review your application within 48 hours. If we're a fit, we book your kickoff call inside the next 7 days.

Apply for Headless Agency →
P.S. The moment you're in, we'll find the one client deliverable that's eating the most of your time right now and make that the first skill we build together. You'll have it running headless inside week one. That's the trade. You give us 90 days. We give you back the next ten years of your career.
Apply Now →